Industry
Scent Marketing for Museums
With scent marketing, museums can push up the sensory experience of their visitors one notch higher. Who says museums are for the eyes only? Not any more when scents are incorporated!
Using appropriating scents according to the theme of the exhibits, museums can let visitors “see” with their nose as well. If a picture is worth a thousand words, then combining visual with scents would be worth at least ten thousands.
Suggested applications for scents: Any part of the museum which is enclosed can be scented according to the theme of the exhibits.